Things Involved in Effective Corporate Event Management

Finding a venue, ordering some food and getting started with the planning is not an easy task. Thus, it becomes important to hire one of the top 10 event management companies in India. They would involve careful planning and execution, with great attention to detail, especially if the event is for your customers. Let’s have a look at the things you need to consider for your next corporate event –

Venue is very first thing you need to decide on and that is entirely based on the goals of your event, the number of people you’re planning to invite, the kind of atmosphere you want to create and the amenities you’d be needing.

Event Theme and Décor also depends on what you are aiming at achieving. Whether you’re looking to impress your clients or customers with a formal theme or dazzle them with something quirky and creative, the atmosphere you want to create is the deciding factor of the theme and decoration.

Catering is important when it comes to organizing an event. Provision of food and drink for your guests is an ideal component of any corporate event. Also, you need to be clear about whether you want a sit down dinner with wine on the tables or a buffet arrangement with a bar or both. Be sure about the number of people who need to be catered and the kind of food you would want to be served.

Event Staff is important if you want your event to run smoothly, no matter how small or big your event is. From waiters and waitresses through welcoming hosts to expert bar staff, you need all the staff members who can impress the guests.

Budget is one of the most important factors to look at. In fact, the very first thing you should be clear about is your budget. When you know your budget, it becomes easier for you to decide every other thing about the event, be it brand marketing or catering or just an audio-visual arrangement.

These are the experts in their field and so they will work to your expectations, your budget and take every possible effort to make the event as successful and impressive as you want it to be.

Range of Services Offered by Event Planning Companies

The top event management companies in Mumbai are the real event organizers that have a major role to play when it comes to helping businesses and people with strategic planning of the event. Be it a corporate event or a wedding party, the experts take complete responsibility of planning and successfully organizing the events. They have a broad range of skills and market knowledge that are ideal to make your event a true matter of inspiration. Event management companies are hired to handle even the smallest and the most delicate tasks, ensuring successful completion with its core objective. These highly skilled and technical professionals are known to offer the best services, ideas and guidance, everything within your budget. Let’s have a quick look at the broad range of services offered by the best event planning companies –

Conference Planning and Organizing

Event Planning Companies have teams of experts in specific sections. For instance – the corporate event planners are skilled to conceptualize and implement big budget conferences for national and international corporations. They come up with innovative and creative designs to devise superior and attractive podiums, meeting structures, warm and pleasant welcoming with memorable closing receptions. They are experts when it comes to providing wonderful and interactive experiences.

Consumer Events Organizing

Event planning and management firms know exactly how to make a party or any event outstanding. They have the ability to organize exceptional platforms in order to effectively meet the wide expectations of the consumers. They work wonders in live events and as we all know – word of mouth marketing is something that you can never go wrong with.

Wedding Planning

Wedding planners are hired to make sure the wedding day is memorable not only for the bride and groom but also for everyone who attends the celebration. Creative teams are known to work closely with the brides and grooms in order to understand their exact needs with taste and preferences regarding the wedding menu, flowers, decoration, theme development, lighting, entertainment and any other technical requirements.

There’s absolutely no doubt about it that the event companies in India specialize in organizing and creating seamless event solutions, no matter what event it is and how big or small scale it is.

Steps to Finding the Most Amazing Event Management Company

As we all know, there is a long list of leading event management companies in India. While this is a good thing, it also leaves us with a confusion as to which one to go with. So, how do you find your way through the long list and pick the most suitably experienced partner? Following are the 5 steps to make your struggle a little better –

Ask yourself – why you need an event management company?

You need to be clear whether you need support with particular aspects of your event or do you need a complete solution. Knowing your requirements plays a major role in helping you find the right planners who offer the required services. This includes - venue management, event marketing, speaker management, event finance and more.

Undertake a web search and shortlist

No matter what MICE event you’re hosting, it is important to see that the leading event company has an informative, professional and properly optimised website that talks about everything that they have to offer. Once you do a proper research, the next stage would be to shortlist the best ones that cater to your needs. Look for their qualities that will save you time and money while also delivering the event that you’re expecting from them. You could also request a brochure or talk to the companies in order to get more information.

Visit your shortlisted companies and appoint your partner

The next step would be to visit your shortlisted event management companies and ask probing questions to understand their interest in what you’re looking for in the event. See what kind of team they have. See if they’re friendly enough to take on multiple modifications. At the end of it, if your instincts and their answers give you confidence, take your decision and pick the event management company that is capable of delivering what you require. Having made your decision, try not to procrastinate.

Finding the best event management company is just a matter of common sense. Before you take your decision, make sure you are clear about every single detail in your head.

Event Management – A Powerful Marketing Tool

A company can accomplish their goals and reach the top by choosing the right marketing techniques. Marketing is the heart of any business. The better the marketing strategies, the longer any business will survive in this world of competitors. For every company marketing is important. People often wonder why business events yet are the most important business marketing technique in the market even after the boom so social media platforms. Nothing beats the power of real world engagement which is available with the professional event organizers. Organising and hosting a live event and interact with potential buyers live would have a great impact compared to social media. It is easier and convenient to keep a check on the leads after an event is over than keeping up with the social media norms.

For a Start-up company, wanting to spread their name and work, marketing strategies are applied. Gaining new customers and retaining your old customers to be loyal to the company is an important element to keep the business running. Marketing will always enhance your company’s reputation. People often want their company to be successful in no time. Marketing saves time and helps you expand your horizon. On the other hand, the principal motivation to attend a business event is the business. For a customer, it is important to have adequate information to help them choose a company. Attractive visuals of past experiences and client testimonials would pull more customers to render your services. A customer would be convinced to choose a company based on reviews by real customers. It is very important to make the customer fell comfortable. When a customer thinks about the company they think about how comfortable the company has made them feel over the years. The compact should offer Maximum value at a minimum cost.

Every event management project is aimed at promoting the brand. Branding is a practice of Marketing in which a company creates a name and a symbol that helps in identifying a company. According to studies, a creative logo always attracts more people to the company. Advertising can be through online social media or word of mouth advertising. According to a research if a known person would tell you about a commodity, you would believe it more than an advertisement. Playing with words to give a beautiful edge to any look, staying abreast with latest trends and convincing clients to explore new areas is the primary work of Public Relations. Several companies focus on the marketing of the product without letting the customers know. This is known as undercover or stealth Marketing. When a company works according to customers’ demand, customises and integrates strategies, it is known as Diversified Marketing. Thus, I would conclude by saying, organising events related to Marketing strategies have helped business promote products and services. Each needs its tactics and strategy. Events and business marketing are two parallel lines and act as each other’s backbones.

Importance of Hiring an Event Management Agency

In order to make every occasion memorable, event management companies have it all under one roof, be it brand marketing, catering, online promotions, entertainment and everything that is a part of an event. Having people talk about your work would give you immense joy. Thus, to make any event successful, it is of utmost importance to select an event management company to fulfil all your needs. It takes an army to pull off an event. Having said this, there are reasons to why it is necessary for any individual to hire an event management company to organise an event. Event companies have A to Z information, on planning a small get together to a grand wedding or a launch party.

Many a times, small businesses or individuals will turn the responsibility of planning and orchestrating a conference, seminar, or any major corporate event over to a member or handle it individually. Employees working in your firm would be interested in doing their job rather than investing their time in pulling off an event without having any knowledge. Planning events need dedication and commitment to the work and can get expensive if not executed well. A professional event manager can handle all levels of event management:  invitations, venue selection, menu details, decorations, attendee appreciation tokens, social media awareness, event photography and the most important element, media relations. Event companies know what needs to be done and what needs to be neglected while planning an extravagant event.

The top 10 event management companies in India have out of the box ideas, have outstanding organisation skills and can always out do themselves to meet the needs of their clients. They adapt to the clients’ environment and work according to them. Clients would get surety if event planners would have a picture in their mind related to the event. That’s where your event planner comes in. Only a good event planner can perfectly guide the people setting up lighting, because good lighting means good pictures. People often assume that planning an event is no big a deal but, in reality it is the most stressful job anyone could go through. Therefore, I would conclude by saying, it’s a myth people believe in that event coordinators are expensive. They are here only to make our lives easier and give us memories that would last till our grave.

Reasons to Outsource the Event Management Job

Making the world aware about your company’s products and services is an integral source of generating revenue that would keep the enterprise going. Marketing these products has a major role to play in this process. One of the most effective ways of marketing a product or service is through an event – promotional functions work wonders in getting the ball rolling. Events are the best ways to introduce the world to your business’s products and services and their benefits.

Now, if you want to do so, you need an event that is absolutely flawless and leaves a lasting impression on the guests and the rest of the world. Thus, it is important to hire a professional event organizer who has the expertise and experience in organizing brilliant events. Outsource these activities becomes important because they are known to be the non-core functions. Professional event organizers are skilled and trained to do the job more efficiently. Moreover, hiring them will be a more cost-effective solution. Having your personnel in something they are not experts in is going to be counterproductive. The better solution would definitely be to hire experts and let your staff concentrate on tasks that are more vital.

It is important to keep in mind that hiring a qualified professional for your event management project is sure to ensure guaranteed success. Following are few qualities you should look for –

Ø  It is important to choose a professional who has extensive experience in the business. However, it doesn’t mean you strike off the upcoming agencies or freelancers. You also need to have a look at their portfolios.

Ø  Creativity and flexibility are two of the most important qualities of an event management professional. While it is important to be absolutely unique and creative with every event, it is also important to be flexible and ready for any kind of situations during the event.

Ø  A dedicated team is another important component of your event's success. The people who’re working on your project should have a passion for event planning and coming up with enticing ideas.

Remember – a successful event will go a long way. It will not only introduce your brand and services but also boost customer recall for the long run.

Determine How Worthy an Event Management Company Is

Managing an event is definitely not an easy job and it not only takes a lot of time but also demands certain expertise. It is a tricky job to conduct the events on time as well as within the budget assigned. Ever wonder why most of the corporate houses choose to hire one of the top 10 event management companies in India? Ever wondered if it’s a worthy shot to rely on them for something so important? As we all know, planning is the key in event management. In fact, it is difficult to achieve anything substantial without planning even in real life. Thus, event management is all about planning and it even goes beyond that.

A good and professional events management team sets a goal, including brand marketing and public relations, for themselves before every event. Being the dedicated professionals, they tend to achieve the goals through exploiting the full potential of the resources that work with them. It is also their responsibility to manage the risk factor, which is higher when they are organizing bigger events. The event planning team is known to take care of everything, starting from venue to catering to entertainment to hosting to every little detail of the event. They also take care of the media and security. On the D-Day, they thrive to make sure everything is running smoothly and the lighting & décor, security, transport and hotel reservations and everything else is taken care of. In a nutshell, event management professionals make it worthy for us to invest money in.

Here, the big question is ­- Whom to hire?

There are certain ways to understand that an event company is worth its salt or not. Since we are living in the Internet era, you can easily browse online and list down the good and suitable event management companies. Know more about the shortlisted companies and through their portfolio, you will get an idea about their creativity and thoughts.