As event companies continue to grow
in numbers in India, it becomes all the more important for each one of them to
have a detailed understanding of not just the planning function of
management but also the other 4 functions. 5 basic functions of
management. In order to economically and effectively plan an event, learning
about the basic functions of management is imperative for event companies
across India. These functions include planning, organising, staffing,
directing, and controlling.
Let’s get a brief of the most basic
function of event management which is called ‘Planning’.
With planning, event companies try
to optimise resource utilisation. Planning also involves finalising the mission
statements and overall objectives as per the client’s brief which help in
achieving set goals. With a strategy I place now, event companies devise suitable
policies which must be in alignment with the strategy. In short, planning
ensures brings synergy in the decision making process. Even micro-level
coordination like facilitating and arranging for technical specifications, finalising
artists, and much more comes under the planning function of management. In
addition, deciding on soft issues such as whether the show should be ticketed,
non-ticketed, partially or fully sponsored also falls under planning. Also,
hospitality quality, hosts’ dress code, deciding the food and beverage menu,
etc. is also a part of the planning function.
One cannot deny the impact brand marketing
has which is useful in promoting a brand’s products and services uniquely. With
brand marketing, event companies can link your values, identity, and
personality by communicating to the audience in a particular manner.
In conclusion, for every event
company to be successful in its pursuit of achieving excellence, it is
important to be good at the planning function of management. Other 4 functions
of management gradually follow the planning functions as they are equally
crucial to manage an event, party or festival effectively.
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